Category: marketing research

16
Jan

Trends in media consumption in Romania

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CHANNELS OF COMMUNICATION

Level of usage of the main channels of communication 2016 vs. 2015
Evolution of the time spent by each generation on every channel of communication
Integrating the channels of communication
Usage of channels depending on the moment of the day or day of the week
Consumption of online videos
How the new generation changes the media consumption habits
How to promote campaigns through communication channels
The most efficient communication channels for companies

METHODOLOGY

Data extracted from many researches: quantitative study: 87 adolescents aged 14 to 16 years old and 225 parents with children aged 5 to 16 years old, surveys were conducted in the online panel researchromania.ro, urban representative sample, Online survey, representative for urban Internet users 14+ years who own Smartphones, 1059 interviews

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16
Jan

Romanians’ healthy lifestyle

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OBJECTIVES

Romanians’ consumer habits
What Romanians think about a healthy lifestyle
Measures taken to improve lifestyle
What Romanians think about healthy eating
Barriers in having a healthy lifestyle
ECO/ BIO/ ORGANIC. What Romanians think about these categories of products
What parents say
What Romanians think about sports

METHODOLOGY

3 focus groups and a quantitative online study on 1011 respondents

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16
Jan

Youth generation perception on jobs

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ATTITUDES

Satisfaction with current job
Youth’s attitude towards work
How they perceive their work
Evaluation of current job, reasons for wanting a career at current job
Involvement in professional training
How the youngsters find a job

PREFERENCES

How youngsters change their jobs; fields in which they want to work
Preferences for multinational vs. Local companies
What salary they desire/ What salary they accept
Criteria that need to be fulfilled when accepting a job
Benefits desired from a job

METHODOLOGY

Qualitative research: 2 focus-groups with employees 18-25 years old and 26-34 years old. Quantitative research: 770 respondents, 70 aged between 18-25 and 179 aged between 26-34, representative for employees in urban areas or those who intend to get a job in urban areas, error degree +/- 3.7%
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16
Jan

Smartphone usage in Romania

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USAGE OF MOBILE DEVICES

What brands and models of smartphone the Romanians own
Socio-demographic profile of the Smartphone users
Attitudes towards mobile devices
When do Romanians use their smartphones
Where do Romanians use their smartphones
For what purpose the Romanians use their smartphones
Multitasking: using smartphones during other activities
Type of connection
Sharing information from the smartphone
Reasons for sharing information from the smartphone
Actions after searching for information

USAGE, MOBILE ADS AND APPS

Frequency of using the smartphone to search for information
Type of information they search
Where do they search for information
Interaction with various means of communication (touch points) of the companies/ brands optimized for e-mail
Visibility of the means of communication on mobiles
Actions after seeing an ad on the mobile
Number of apps installed
Number of used and paid apps
Types of used apps

THE ROLE IN THE PURCHASING PROCESS

Combining the smartphone with other channels for collecting information
The type of information and products that users search on smartphones with the intention to buy
Type of products they bought
Means and moments of purchase
Proximity to the place where they purchased the product
Reasons for using the smartphone for collecting information and for purchasing the product
Evaluating the importance of each channel when making the decision of purchasing
Profile of the ones purchasing from their smartphones
Payment methods
Amount spent
Barriers for purchasing by using your smartphone

METHODOLOGY

Target: smartphone owners, 1000 interviews each year (2014, 2015, 2016, 2017). Additional analyses by your clients vs. competition clients.
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13
Jan

Approaching the digital consumer

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USAGE

Usage, attitudes and profile of: Bloggers and Vloggers, Social Media (split by types channels watched), Online TV, online radio, online press
Online activities
The ingredients of viral campaigns

ATTITUDES

Attitudes towards online ads, like/ dislike
Insights from nowadays online comunication of brands: appealling for the consumer, things to improve
Expectations from brands that communicate through certain channels
The perception over online communication for different industries: what emotions to share, tone of voice, adequate content

METHODOLOGY

1000 respondents, 18+ years, representative for internet users from urban areas, data collection based on online panel

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