Category: marketing research

16
Jan

Children and technology

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OBJECTIVES

Spare time activities for children
Gadgets that they use
Time spent on each gadget online and on social media
Mobile internet penetration among children
Internet usage among children, online activities
Smartphone usage
Social network usage
Children and ads in digital media
What gadgets they desire
Personal life

METHODOLOGY

3 focus groups with children, 87 interviews with teenagers, 14-16 y.o., 225 interviews with parents of children, 5-16 y.o.

Please contact us for price and more information

16
Jan

Romanians and gadgets

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OBJECTIVES

Devices and smart home gadgets owned by Romanians
Where they bought them from and what payment methods they used
Motivation of the purchase
How they perceive them, how useful the devices are, how they secure them and how they connect them to internet
How they use them
What Romanians intend to purchase and why

METHODOLOGY

 

Representative study of Internet usage in urban areas, 18+ years, gadgets and smart home device owners, 800 Interviews

Please contact us for price and more information

16
Jan

Digitalization of the Romanian companies and ways of promoting

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OBJECTIVES

How technology helps companies
Smart devices used in the company
Number of employees with voice/ data subscriptions
Programs used by Managers/ Smartphone programs used by Managers
Advertising strategies (ex: Focus on customer experience, Focus on quality/ Low prices etc.)
Difficulties encountered by companies

SOLUTIONS AND METHODS USED

Solutions used by companies for data storage
Solutions used by companies for data security
Antivirus software used by companies/ Intention to purchase in the next year
Type of software used by companies
Methods used for internal communication
Advertising/ selling methods used by the companies (online/ offline)
The efficiency of used advertising/ selling methods

METHODOLOGY

Target: general managers of companies (average fiscal value of companies surveyed is 800k €). Additional analyses by company size (up to 5 employees, 6-50 employees, 51-250 employees, more than 250 employees, industry: B2B or B2C).

Price: 3400€, available immediately

16
Jan

Electro – IT purchasing habits in Romania

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BUYING TRENDS

What electronics and appliances will be bought next year?
What is the price that consumers are willing to pay for each product individually (ex: TV, Smartphone, laptop, microwave, fridge, washing machine, stove etc.)
What are the criteria for purchasing electronics and appliances?
What type of store (hypermarket, specialized retailer, online retailer) and which store they choose for each category of products and why?

IMPORTANT ASPECTS

Are your ads visible for the target group?
Which are the most relevant means of communication with your consumers (TV, radio, newspapers, OOH, Internet)? On which of these channels you reach better the potential buyers?
What’s the performance of your store in comparison with competition?
How many loyal consumers do you have? How willing are the consumers to recommend your store?
Why sell online? Why sell in physical stores (offline)?

METHODOLOGY

Details can be provided for each category of interest
1200 interviews, 16+ years, representative for urban areas, data collection based on online panel

Please contact us for price and more information

16
Jan

Usage of Snapchat in Romania

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AWARENESS AND USAGE

Awareness of Snapchat
Level of usage
Reasons for using Snapchat
The incidence of people watching and wanting to follow brands on Snapchat
Most wanted means of communication from brands

METHODOLOGY

Online survey, representative for urban internet users 14+ years who own a Smartphone. 1059 interviews

Please contact us for price and more information

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