Approaching the digital consumer

marketing research

Usage, attitudes and profile of: Bloggers and Vloggers, Social Media (split by types channels watched), Online TV, online radio, online press
Online activities
The ingredients of viral campaigns


Attitudes towards online ads, like/ dislike
Insights from nowadays online comunication of brands: appealling for the consumer, things to improve
Expectations from brands that communicate through certain channels
The perception over online communication for different industries: what emotions to share, tone of voice, adequate content


1000 respondents, 18+ years, representative for internet users from urban areas, data collection based on online panel

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