Laura is a passionate researcher with more than 14 years of experience in understanding and deconstructing the perceptions of consumer behavior.During her long-term partnership with clients from various industries (telecommunication, banking, retail, FMCG, beauty, pharma, automotive), Laura has been part of many business success stories, offering integrated research and business consultancy.

Laura has trained numerous qualitative research professionals and has moderated herself hundreds of focus groups, in-depth interviews, ethnographies, throughout her research career. Laura’s focus remains high on shopper, branding, communication, and in particular concept development and brand audit.