Denisa started her career as a qualitative researcher 8 years ago guided by her desire to discover things no one knew before. She believes that everyone has a lot of things in mind but only a few of them are verbalized and this brings up the greatest challenge of a researcher: to be creative and discover the “undiscovered” in a playful way.

She is passionate about discussing with customers, discover their journey and experiences with different brands, products, services and gather material in order to build the best strategies for every client.

She has a Master’s degree in Sociology (SNSPA) and conducted research studies in numerous industries such as media, FMCG, pharma, services, tobacco, agriculture, beauty & fashion, IT, banking, insurance, auto, retail, social, CSR.