She has over 6 years of marketing research experience in conducting qualitative and hybrid research projects. The expertise in qualitative market research was gained by conducting projects in various fields: FMCG, media, DIY, beauty and cosmetics, automotive, life insurances and banking, retail.

These studies were instrumented by traditional qualitative research methods (namely focus-groups and in-depth interviews) or modern ones (online FGs and IDIs, bulletin board focus-groups and consumer communities of interests).

Besides market research projects, Loredana has a wide experience  in social research projects. She graduated the Faculty of Psychology and Educational Sciences. At present, she is a PhD Candidate in the field of Social and Political Sciences at the University of Bucharest.